BRINGING A DOSE OF HONESTY TO THE SUPPLEMENT INDUSTRY
HONEST COMMITMENT
Supplements can make your head spin. But we’re committed to making them easy. Easy to understand. Easy to take. Easy to reach your goals. Tackle all of life’s challenges with our targeted anti-aging solutions — made with honest ingredients and backed by real science.
HONEST INGREDIENTS
What you put into your body matters. That’s why every ingredient we use has a purpose. We never add unnecessary fluff, fillers or fads. Adaptogens. Ashwagandha. American Ginseng. Tongkat Ali. We use only the highest quality, clinically tested ingredients proven to help you live the way you want.
SEE THE CLINICALSSOUND SCIENCE
The supplements industry is packed with shady players chasing buzzwords without understanding the science behind their claims. We’re different. As a family of lifelong formulators, chemists and health advocates, we are guided by sound science and committed to delivering on our promises.
MEET YOUR SCIENTISTS
GARY KEHOE
Founder. CEO. Innovator. Co-Inventor of Zicam and countless other products.
CECILE KEHOE
Chief Scientific Officer. Chemist from Pepsi-Cola & the Wrigley Co.
JONATHON COOPER
Lab manager, Chemistry wiz from pharmaceuticals to natural supplements.
SYAU-FU MA, M.D.
Clinical advisor. Board-certified Obstetrician and Gynecologist.
THE DREAMBRANDS SCIENCE, SIMPLIFIED
Our products were developed by real scientists. But you don’t have to be one to figure them out. Learn more about the ingredients we use.
KSM-66®
KSM-66 is a clinically tested extract from ashwagandha and is the most concentrated full-spectrum ashwagandha extract available on the market today. It retains the full power of the raw ashwagandha herb in its natural form and delivers it in a consistent dosage with high potency. KSM-66 supports healthy testosterone levels. In sports performance, KSM-66 helps speed muscle recovery, enhances energy and endurance.
Stress Reduction Clinical | Testosterone Support Clinical | Strength/Testosterone Increase Clinical | Improving Cardiorespiratory Endurance Clinical | Body Weight Management | Improving Memory and Cognitive Functions | Improving Cardiorespiratory Endurance and Recovery | Insomnia and Anxiety | Anxiolytic Effect | Sleep and Insomnia | Efficacy of ashwagandha in improving sexual function in women | Effect of ashwagandha on climacteric symptoms in women during perimenopause
CHROMAX®
Chromax helps reduce body fat and preserve lean body mass with diet and exercise. Chromax chromium picolinate is covered by more than 20 active and pending patents. It has been studied in more than 35 double-blind, placebo-controlled studies involving 2,300+ subjects.
BioPerine®
BioPerine is an extract obtained from the black pepper fruit that is cultivated in the damp, nutrient-rich soil regions of southern India. The delicate pepper berries are harvested just prior to ripening and then sun dried to assure optimum maturity and quality. The extract of piperine, called BioPerine in the patented form, has been clinically tested in the United States. BioPerine significantly enhances the bioavailability of various supplement nutrients through increased absorption.
L-OptiZinc®
L-OptiZinc has been shown in preclinical research to be better absorbed and retained by the body while supplying increased antioxidant support compared to other forms of zinc. Zinc is essential for growth and development, reproduction, digestion, respiration and for proper brain, nerve, vision and immune function.
Selenium SeLECT®
Selenium SeLECT is clinically tested, safe and a highly bio-available form of selenium supplementation. Selenium is important for supporting the body’s cellular health, immune health and muscle function. Selenium plays multiple roles in the growth and functioning of the cells in your body.
Advantra Z®
Advantra Z is an extract of a citrus fruit (C. aurantium) containing a family of indirect-acting adrenergic amines (B-sympathomimetics) that facilitate utilization of energy substrates, stimulate metabolic processes, favor uptake of amino acids into muscle, increase lipolysis (breakdown of fat) and can exert mild hunger-suppressant effects.
Morosil®
Morosil is a standardized extract from the juice of a unique cultivar of Moro red oranges (Citrus sinensis). The color of the orange flesh is an intense violet-red which is due to the high content of anthocyanins. Thanks to the synergistic mechanism related to the pool of biophenols contained the enriched blood orange extract, Morosil is able to affect the metabolism of adipocytes and reduce fat accumulation in humans.
UC-II®
UC-II is a standardized source of undenatured type II collagen. Type II collagen is the main component of articular cartilage. UC-II is not absorbed into the body, but it binds to the surface of a specific part of the lower intestine where it triggers an immune response that stops the body from attacking and breaking down healthy cartilage. Denatured type II collagen does not show this type of effect, but rather is utilized only as a nutrient by the body.
BORON
Boron is a beneficial bioactive element. It has several benefits including bone and muscle health. A more recent clinical study shows that it can increase the level of free testosterone with daily supplementation.
Lutemax 2020®
Award-winning, globally-recognized Lutemax 2020 is a naturally derived marigold extract providing all three macular carotenoids — lutein and enhanced levels of both zeaxanthin isomers (RR-and RS [meso]-zeaxanthin) — at the same 5:1 ratio as found naturally in the diet. Several clinical studies show Lutemax 2020 helps support eye health, focus and cognition.
Flexwellia™
Flexwellia is a patented, potent, clinically tested extract of Boswellia serrata. Also known as Indian frankincense, it is an herbal extract taken from the Boswellia serrata tree. It has been used for centuries in Asian and African folk medicine to treat chronic inflammation as well as numerous other health conditions. In human studies, Flexwellia promotes joint health and function and protects against collagen degradation, an important component of connective tissues.
S7™
S7 is a clinically researched combination of seven plant-based ingredients that trigger the best kind of nitric oxide production, your body's internal NO.
Pronativ®
ProNativ uses a cold filtration method to extract and preserve the properties of native whey proteins directly from milk with minimal processing. With up to 17% more leucine vs. a traditional whey protein and a unique amino acid composition, ProNativ Native Whey Protein activates and supports muscle protein synthesis.
"Fast proteins" with a unique essential amino acid content as an optimal nutrition | A Moderate Supplementation of Native Whey Protein Promotes Better Muscle Training and Recovery Adaptations Than Standard Whey Protein | Effect of supplementing meals with soluble milk proteins on plasma leucine levels in healthy older people
ENXTRA®
EnXtra from Alpinia galanga is a stimulant-free energy ingredient that can improve mental alertness. When used with caffeine, it can reduce the mental energy "crash" typically observed with caffeine.
Brain Factor-7®
BF-7 a natural peptide powder extracted from the Bombyx mori silk fiber, with clinical studies showing improvement in cognitive function, memory preservation and learning ability in a wide range of age groups, from children to the elderly.
geniVida®
A non-soy genistein-based ingredient that has shown in clinical studies to provide short-term relief of common menopausal symptoms like reduction of the frequency and severity of hot flashes and night sweats.
PHYTOPIN®
Phytopin is a natural extract from the trunks of pine trees in Southwest France. It is comprised of 75% beta-sitosterols. Multiple clinical studies have been performed investigating beta-sitosterol's ability to improve prostate health. These studies found that taking beta-sitosterol helped improve urinary symptom scores and improve flow measures.
ZUMXR®
ZumXR uses a unique technology with specific coating materials that controls the release of caffeine over six hours, allowing for a more sustained energy experience without the crash.